FORT COLLINS, CO—Tour de Fat season is back; New Belgium Brewing today announced that the highly anticipated 2014 national tour of traveling bicycle advocacy will go to ten cities from May to October. This year marks the 15th season for Tour de Fat, which will travel across the U.S. These day-long festivities are free in every city, but the proceeds from beer sales go to local non-profits. Since its inception, Tour de Fat has raised more than $3 million, and raised half-a-million dollars last year alone.
The events kick off with a costumed bicycle parade that winds through city streets, ending in a city park. That’s when eclectic entertainment takes over from musical acts to yo-yo performers, bike contests and even vaudeville acts. This year will also include some brewing education and feature a “Bicycle Revival” to inspire festival-goers to believe in the power of two-wheeled transportation.
“Here at New Belgium, we’re all about giving people who love bikes (and those still warming up to bikes) a chance to get together in their local park,” said Matt Kowal, New Belgium Brewing’s Tour de Fat Impresario. “It’s such a fun day for so many different reasons – we not only bring people together, but also teach them about great beer, and how to make a difference in their community. And the fun part is you get to come as your alter ego. We all have regular jobs, but who are you at your core? This is the day to show up as that person. We say it every year, but if everyone’s weird, then no one is weird!”
During each tour stop, New Belgium tries to leave as little of an environmental imprint as possible. Tour de Fat hosts green vendors, has compost and recycle stations and festival trucks that operate on biofuel sourced from recycled waste oils.
In 2013, Tour de Fat traveled to 12 cities nationwide and attracted 97,500 festival attendees and 57,359 bicycle parade participants. The philanthropic events raised a total of $536,000 for local nonprofits and diverted an impressive 85 percent of waste from landfills. Tempe, Ariz., raised the most money (over $90,000) and New Belgium’s hometown of Fort Collins, Colo. attracted the most parade riders and festival-goers, both totaling 25,000 people.
See www.facebook.com/TourDeFat for the Tour de Fat credo, schedules, videos and to submit an entry to swap your gas-guzzler for a fancy new bicycle in 2014.
Tour de Fat 2014 will cycle through each of the following cities:
Washington, D.C. May 31 Yards Park
Durham, NC June 21 Diamond View Park
Chicago, IL
Twin Cities, MN July 26 Loring Park
Boise, ID
Fort Collins, CO August 30 Civic Center Park
Denver, CO
San Francisco, CA September 13 Lindley Meadow – Golden Gate Park
San Diego, CA September 27 Golden Hill Park
Tempe, AZ
About New Belgium Brewing Company
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews nine year-round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Snapshot Wheat, Sunshine Wheat, 1554 Black Lager, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.
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