Posts tagged with harry-schuhmacher

September 1, 2013 | The Beer Curmudgeon

Potential Pitfalls of the Craft Beer Revolution

By Harry Schuhmacher

Do you know what a SKU is? In the consumer goods industry, it is an abbreviation for stock keeping unit, and we pronounce it “skew.” A stock-keeping unit is just a very unfancy way of referring to a specific brand ...

May 1, 2013 | The Beer Curmudgeon

Conventional Wisdom

By Harry Schuhmacher

This may come as a shock to my many fans and admirers, but I’m not the smartest bear in the beverage business. Or even the beer business, as long as we’re qualifying. Nor am I the best-looking, or the richest, ...