Ball Corporation (NYSE: BLL), the leader in the specialty aluminum beverage can and bottle market, has announced its newest can size – the 8-oz. “trim” can. The small, lightweight can is ideal for juices and other beverages for portion-conscious consumers, and is unbreakable, quick-chilling and 100 percent recyclable.
The 8-oz. trim can, which is a shorter version of Ball’s 8.4-oz. trim can, has a 202 can body diameter and a 200 diameter end. Ball’s 8-oz. trim can is designed to run on existing filling lines and requires no line modifications by customers.
The trim 8-oz. package meets the newly recommended guidelines from the USDA that specify eight ounces as the maximum serving size for beverages sold in schools. Ball will also continue to make its popular 8.4-oz. size.
“We are committed to the North American beverage market and to meeting the growing demand for smaller, portion-control products,” said Robert M. Miles, vice president, sales, for Ball’s metal beverage packaging division, Americas. “Ball’s 8-oz. trim can is a sustainable solution for customers looking to stand out in the marketplace and tap into incremental distribution channels.”
Ball is the leading supplier of metal beverage cans and bottles in the world, offering high-quality containers in over 20 different sizes to its global customers. Ball’s technology enables value-added enhancements for beverage cans and aluminum bottles, such as high definition printing, reclosable ends and colored tabs and ends.
Ball Corporation is a supplier of high quality packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ more than 14,500 people worldwide and reported 2010 sales of more than $7.6 billion. For the latest Ball news and for other company information, please visithttp://www.ball.com.
Just realized the author of this post is named Greg Barbera, my name is Greg Barber…
Too small. The distribution of these would require the elimination of the more valuable space for tallboys, 40’s, 6-packs, and cases. Would anyone really be satisfied with just one of these 8 ouncers anyway?
I think 8oz cans would be great for higher ABV beers like imperial stouts and imperial IPA’s. Seeing how 12oz of a 8% ABV beer is almost like consuming two regular beers, it may make sense to offer a smaller portion for those strong ales that we don’t need a lot of all at once. I’d go for it provided that brewers didn’t charge a big premium for the smaller size serving.