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Acitelli on History

  • How Cream Ale Rose: The Birth of Genesee’s Signature 
    Acitelli on History - Web Only

    How Cream Ale Rose: The Birth of Genesee’s Signature 

    August 17, 2015 - Tom Acitelli

    Gary Geminn was in high school and just approaching the old New York state drinking age of 18 when his father, Clarence Geminn, is said to have declared on the floor of the Genesee Brewing Co.’s brewhouse, “I think we have a winner here.” The winning beer in question? Genesee Cream Ale, which debuted in... View Article

  • The Up-and-Down Ride of New Jersey’s Pioneering Vernon Valley
    Acitelli on History - Blogs - Web Only

    The Up-and-Down Ride of New Jersey’s Pioneering Vernon Valley

    July 29, 2015 - Tom Acitelli

      Michael Jackson’s original 1977 World Guide to Beer understandably had little to say about American beer beyond the macro-producers such as Anheuser-Busch. There just weren’t that many breweries nor beer styles left in the U.S. to write about. The American section in a revised edition a decade later ran much longer. Toward the middle... View Article

  • Silicon Valley’s First Beer Startup  
    Acitelli on History - Blogs - Web Only

    Silicon Valley’s First Beer Startup  

    July 17, 2015 - Tom Acitelli

    In 1967, Kenneth Kolence co-founded one of the world’s first computer software companies. It was headquartered in the San Jose, California, area that would by the start of the next decade become known as Silicon Valley because of the amount of technology firms based there. About 13 years later, Kolence co-founded one of the nation’s... View Article

  • F.X. Matt II and the Brewery He Turned Around
    Acitelli on History - Web Only

    F.X. Matt II and the Brewery He Turned Around

    July 9, 2015 - Tom Acitelli

    Matthew Reich, an executive on the business side of Hearst Magazines in Manhattan, had an idea: start a brewery in New York City, the first, in fact, since Rheingold closed a few years before in Brooklyn in 1976. He hired Joseph Owades, a biochemist turned consultant, to help him. Owades was most famous for devising... View Article

  • When Brewing Returned to Alaska—and Stayed
    Acitelli on History - Blogs - Web Only

    When Brewing Returned to Alaska—and Stayed

    June 26, 2015 - Tom Acitelli

    This time 30 years ago, Geoff and Marcy Larson were busy bringing brewing back to Alaska. The Last Frontier’s last brewery had gone spectacularly belly up in 1979. Generous incentives from the Alaskan government, including a 56-cent break on each case, lured West Germany’s Radeberger Group to open what it called Prinz Brau Alaska in... View Article

  • Summer Beer: When Brewers Warmed to the Hottest Season
    Acitelli on History - Blogs - Web Only

    Summer Beer: When Brewers Warmed to the Hottest Season

    June 18, 2015 - Tom Acitelli

    In the summer of 1984, the Anchor Brewing Co. in San Francisco released what it called Anchor Summer Wheat. It marked a watershed in beer packaging: the first widely available American-made beer to explicitly call itself “summer” in some way. Such beers now seem ubiquitous in these warmer months, but they were quite rare in... View Article

  • The Origins of America’s First University Degree in Brewing
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    The Origins of America’s First University Degree in Brewing

    June 11, 2015 - Tom Acitelli

    Until a little more than a generation ago, if an American brewer said he (for they were almost always men back then) went to brewing school in the United States, it invariably meant he trained at the venerable Siebel Institute of Technology in Chicago. Then, the University of California-Davis (UC Davis) added a major to... View Article

  • That Wonderful Duff Beer Turns 25
    Acitelli on History - Blogs - Web Only

    That Wonderful Duff Beer Turns 25

    The Birth and Meaning of the World's Most Famous Fake Beer June 4, 2015 - Tom Acitelli

    On Sunday, Jan. 21, 1990, about 8:15 p.m. Eastern Standard Time, Homer Simpson saw a commercial for Duff Beer. His thirst piqued, the 38-year-old married father of three got off the couch and went to the fridge to grab a can of the brew. He found none—perhaps having already drunk his usually steady supply, it’s... View Article

  • As Philly Beer Week Starts, Does This Tale Ring a Bell?
    Acitelli on History - Blogs - Web Only

    As Philly Beer Week Starts, Does This Tale Ring a Bell?

    May 27, 2015 - Tom Acitelli

    The billboards started popping up in the Philly area in the autumn of 1993: “Philadelphia Is Putting Blondes Behind Bars,” a ribald double entendre aimed at advertising what the region’s newest brewing entity was calling Red Bell Blonde Ale. If the meaning of the billboards was somehow lost on a consumer, then the equally ubiquitous... View Article

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