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What's Brewing

  • Breweries Get Fresh With Distributors: Partnerships Rush IPAs to Market
    What's Brewing

    Breweries Get Fresh With Distributors: Partnerships Rush IPAs to Market

    April 23, 2018 - Daniel Hartis

    Many breweries have no trouble moving India pale ales. If anything, some breweries have trouble keeping up with production, as crowds line up outside taprooms to purchase limited batches of IPAs as soon as they’re released. It’s a good thing, too, as most agree that IPAs are best consumed fresh, when the hop character is... View Article

  • Bars and Breweries Embrace Pour-Your-Own Technology
    What's Brewing

    Bars and Breweries Embrace Pour-Your-Own Technology

    January 7, 2018 - Hannah Pitstick

    On a Friday night at Clouds Brewing in Durham, North Carolina, the bartenders are the epitome of efficiency. With a wave of a wrist and the pull of a tap handle, beer pours into my glass without a word exchanged. The bartenders track how much I’ve consumed down to the tenth of an ounce and... View Article

  • Value and Volume: Why More Breweries Are Embracing 15-Packs
    What's Brewing

    Value and Volume: Why More Breweries Are Embracing 15-Packs

    January 1, 2018 - Bo McMillan

    Ninety-five percent. Since introducing All Day IPA 15-packs in 2014, that has been the volume growth experienced by Founders Brewing Co. out of Grand Rapids, Michigan, a rate that earned it the title of the top-growing craft brand in the country in 2016. “It’s just killed it,” said Dave Engbers, co-founder of Founders. “It’s the... View Article

  • When Beer Meets the Farmers Market
    What's Brewing

    When Beer Meets the Farmers Market

    December 22, 2017 - Bo McMillan

    On Saturdays at Brooklyn’s Grand Army Plaza, one can find fresh produce, breads, cheeses, honey, and, in one case, a vendor marked by an all-caps sign for “BEER” hanging above its stand amid the dense crowd of the weekly farmers market by Prospect Park. “New York City is kind of overwhelming. There’s a lot of... View Article

  • Animal Advocacy Gets a Boost from Beer
    What's Brewing

    Animal Advocacy Gets a Boost from Beer

    May 1, 2017 - Kristen Kuchar

    Joe Dinan and Lisa McDonald had one goal when moving from Chicago to North Carolina: buy a small farm to rescue and foster animals. Their love for beer and passion for homebrewing didn’t get left behind, though, and it crept into their aspirations. “We talked about opening a brewery, and how cool if would be... View Article

  • Sexist Beer Ads Miss the Mark
    What's Brewing

    Sexist Beer Ads Miss the Mark

    March 1, 2017 - Bryan Roth

    Gender roles have long played a part in advertising. But in today’s beer branding, most breweries are avoiding the hypersexualization of women, and debates rage against sexist beer names. The use of females in beer advertising goes back decades, with the apex (or, perhaps, nadir) of that marketing approach coming in the 1990s and early... View Article

  • Permit Waits Increase as Brewery Numbers Grow
    What's Brewing

    Permit Waits Increase as Brewery Numbers Grow

    February 22, 2017 - Bryan Roth

    Editor’s Note: This article appears in the March 2017 issue of All About Beer Magazine, which is now on newsstands. Waiting is a natural part of beer. Brewers wait for their creations to ferment. Customers wait in line to buy the latest releases. Cellars are full of bottles, waiting to be savored. But before any of... View Article

  • Reviving Thomas Hardy’s Ale
    What's Brewing

    Reviving Thomas Hardy's Ale

    January 2, 2017 - Roger Protz

    This article appears in the January issue of All About Beer Magazine, in newsstands now. Subscribe today to have the magazine delivered to your mailbox, computer, smartphone or tablet. Thomas Hardy’s Ale has come back from the dead. A famous British barley wine that went out of production in 2009 has been restored as a result... View Article

  • Recapping the Business of Beer in 2016
    What's Brewing

    Recapping the Business of Beer in 2016

    December 26, 2016 - Christopher Shepard

    Just over a year after announcing it, Anheuser-Busch InBev (A-B InBev) closed its deal to acquire SABMiller on Oct. 10, 2016. The more than $100 billion deal captured a great deal of the world’s attention on beer during that time as a top-10 (by some counts, top-5) global merger and acquisition transaction of all time.... View Article

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