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Author: Jason Notte

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    Industry Insights

    How Craft Lagers Became Cool

    April 11, 2018 - Jason Notte Craft beer was supposed to be the antithesis of the “fizzy yellow beer” doled out by big brewers, but a new round of lagers is putting that thesis to the test. My father-in-law, a longtime Seattle-area homebrewer, still has a “Life Is Too Short For Yellow Beer” bumper sticker on his truck. At one point,... View Article
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    Industry Insights

    A New Year in Beer

    December 30, 2017 - Jason Notte If you spent even part of 2017 in line for hazy IPA or waiting for the nation’s larger brewers to make their next acquisitions, you had time to ponder what this year is going to add up to for the beer industry. We can’t know exactly what 2018 will look like for the beer business,... View Article
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    Industry Insights

    Taking Names: Multi-Brewery Deals Create Confusion

    December 5, 2017 - Jason Notte When Microsoft bought LinkedIn last year, the tech giant didn’t disguise itself as Pa Gates’ Craft Technology Works. When Amazon bought Whole Foods this year, it didn’t create a South Lake Union Organics holding company to do so. So why do brewers keep filtering their craft beer acquisitions through smaller, friendlier faces? That question came... View Article
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    Industry Insights

    The State of Beer Legislation

    September 1, 2017 - Jason Notte Let’s pretend, for a moment, that the biggest problem small brewers face has nothing to do with upside-down bottle seals or beer festival advertisers. The 5,300-plus brewers nationwide that the Brewers Association defines as “craft” don’t need the word “independent” broken into three pieces to serve as a reverse scarlet letter differentiating their beer from... View Article
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