Millennials Feeling Festive

September 1, 2015 By Heather Vandenengel

Millennials are a sought-after demographic for breweries, and the good news, according to a new survey by ticketing and event company Eventbrite, is that beer festivals are driving millennial drinkers to their brands. The company surveyed more than 5,000 millennial attendees of food, wine or beer festivals ticketed on the platform during 2014 and found that 82 percent say they will frequently or always buy a beer they loved at a festival from a local retailer, while 91 percent said they would considering visiting a brewery they enjoyed at the festival.