Craft Obsession: The Social Rhetorics of Beer

April 5, 2017 By Daniel Hartis

Craft Obsession: The Social Rhetorics of Beer
By Jeff Rice
$40, Southern Illinois University Press

The digital space has become the global tavern where people of all stripes can gather and talk about issues important to them. In the case of this book by the Martha B. Reynolds Professor and chair of department of writing, rhetoric and digital studies at the University of Kentucky, social media and beer are intertwined, giving a deeper understanding of both. The book is thoroughly researched and laced with personal experiences by a writer who appreciates both Twitter and beer. You’ll finish with a new understanding of how experiences like repetition, sharing and imagery play into our social and drinking lives. –John Holl