(Press Release)
FORT COLLINS, CO—On February 24th, Odell Brewing beers will finally hit Texas taps. Odell Brewing has partnered with Ben E. Keith Company, and will begin their statewide launch with draft the week ofFebruary 24th, followed by a package launch the week of March 31st.
“I’m thrilled to introduce our beers to the state of Texas,” said Texas state sales manager, Todd Ewing. “The craft beer scene is already great, and I cannot wait to help it to continue to grow.”
Launching a state the size of Texas would not have been possible prior to the brewery’s recently completed expansion. This will be the first new market for Odell Brewing in over two years. The new brewhouse and additional fermentation vessels will provide the brewery much needed capacity to accommodate the Texas demand. Odell Brewing plans to bring its IPA, 90 Shilling, Seasonal Offerings including St. Lupulin, Four Pack offerings such as Myrcenary, as well as its limited release Cellar Series offerings.
The brewery has a full week of launch events planned all over the state, including a special tapping at Pinthouse Pizza in Austin, which was started by friend and former Odell Brewing brewer Joe Mohrfeld. Joe teamed up with Odell’s head of production, Brendan McGivney, to brew a collaboration beer that they once brewed together at Odell Brewing. “T.A.P. TX” honors that original recipe, but brings it into the culturally relevant Session Ale realm with just as many hops but a slightly lower ABV. “T.A.P. TX” is a very hoppy Session Ale brewed with a blend of hops selected by the pair as well as Colorado grown barley that is hand malted by Branden Aide at his new Austin, TX based micro-maltster, Blacklands Malt.
“It is really exciting to brew Pinthouse Pizza’s first out-of-state collaboration beer with my brewing mentor and friend, especially given the exciting news that Odell will be coming to Texas,” said Joe, “and we will be able to serve not only our collaboration beer, but also the beers they distribute to TX here at Pinthouse Pizza.”
T.A.P. TX will be available exclusively at Pinthouse Pizza beginning February 24th at 7 p.m. Both Brendan and Joe will be on hand to talk about brewing this collaboration beer.
Odell Brewing has over 70 launch week events planned in Austin, San Antonio, Houston, and North Texas. For more information and launch week details, please visit odellbrewing.com/texas or the Odell Brewing Facebook page.
About Odell Brewing: Founded in 1989, Odell Brewing was started by Doug Odell, his wife Wynne, and his sister Corkie. Twenty-four years later, the culture of family and collaboration still thrives fostering a brewery full of beer-centric people. It is this passion for beer that inspires Odell Brewing to create quality, hand-crafted, innovative brews. As a regional craft brewery, Odell Brewing is committed to serving the communities in which it distributes by minimizing its environmental impact, sourcing local raw materials, and through its charitable giving program known as Odell Outreach. Odell Brewing was named a “Best Company to Work For” in 2013 by ColoradoBiz Magazine and is an award winning brewery, nationally and internationally: 2013 Great American Beer Festival® – gold medal for 5 Barrel Pale Ale, 2012 Brewers Association Recognition Award, 2011 Great American Beer Festival® – gold medal for Friek, 2008 World Beer Cup® – gold for IPA. 2007 Great American Beer Festival® – gold medal for IPA.
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