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Anheuser-Busch to acquire Devils Backbone Brewing Co.

By Staff - April 12, 2016

Devils Backbone Anheuser-Busch

(Photo courtesy Anheuser-Busch)

(Press Release)

NEW YORK and LEXINGTON & NELSON COUNTY, VA.—Today, Anheuser-Busch announced an agreement to acquire Devils Backbone Brewing Company, the leading and fastest-growing craft brewery in the state of Virginia. Devils Backbone will be the latest partner to join the diverse portfolio of craft breweries within The High End, the company’s business unit comprising unique craft and import brands.

“I am extremely pleased to announce the partnership of Devils Backbone Brewing Company with Anheuser-Busch. While we are joining a creative group of craft breweries in the division, Devils Backbone will retain a high level of autonomy and continue its own authentic DNA within The High End framework,” said Steve Crandall, co-founder and CEO of Devils Backbone Brewing Company. “The existing management team plans to stay on board for many years, while continuing to innovate and bring locally crafted Virginia beer to the nation.”

In 2008, founders Steve and Heidi Crandall opened the doors to Devils Backbone Brewing Company in the Virginia Heartland, after being inspired by a ski trip to northern Italy in 1991 where they had their first taste of Germanic style beer. After success with the first brewpub, Basecamp, the decision was made to break ground on the Outpost facility, in Lexington, Virginia. Originally projected to produce 10,000 barrels of beer in its first ten years, the Outpost produced almost 45,000 barrels in its first three. Steve credits much of this early success to the excellent network of distributors within his system, which is weighted heavily towards Anheuser-Busch.

Today, the Outpost Brewery & Taproom in Lexington serves as the primary production brewery while the Basecamp Brewpub & Meadows in Roseland, serves as a visitor destination. Devils Backbone takes full advantage of the scenic 100-acre Basecamp property surrounded by the Blue Ridge Mountains, offering a variety of opportunities for guests to enjoy the outdoors. In 2015, the two locations hosted more than 500,000 guests.

“Devils Backbone has captivated beer drinkers in Virginia since opening its doors eight years ago,” said Felipe Szpigel, President, The High End. “From the beginning, they have shown creativity and talent with the great beers they brew, and they’ve been able to use the authentic offerings at Basecamp Brewpub & Meadows to cultivate a fun, outdoor lifestyle that resonates with everyone. Pair these qualities with dynamic leadership and a dream to do something bigger, and you have the recipe for an even more promising future.”

While best known for its flagship Vienna Lager, which accounted for nearly 60% of Devils Backbone volume in 2015, the portfolio also includes other award-winning year-round favorites like Eight Point IPA and Schwartz Bier. Developing beers with personality and individual integrity of flavor has helped enable Devils Backbone to win four National titles: 2014 Great American Beer Festival Mid-Size Brewery & Brew Team, 2013 Small Brewing Company & Small Brewing Company Brew Team, 2012 Small Brewpub & Small Brewpub Brewer, 2010 World Beer Cup Champion Brewery, and the Virginia Craft Brewers Fest Best of Show medals in 2015, 2014, 2013 and 2012.

First Beverage Group acted as financial advisor to Devils Backbone Brewing Company. Anheuser-Busch’s partnership with Devils Backbone is expected to close in the second quarter, subject to customary closing conditions. Terms of the agreement were not disclosed. 

About Devils Backbone Brewing Company

Devils Backbone beers are inspired by the great brewing traditions of Europe and the ingenuity of modern craft brewing. Devils Backbone has earned numerous accolades for its beers, exceling in the art of lager brewing in an ale-dominated industry. The brewing team has received awards from the World Beer Cup,Australian International Beer Awards, medals from the Virginia Craft Brewers Fest, and the Great American Beer Festival, including national titles for GABF 2014 Mid-Sized Brewing Company and Brew Team of the Year, 2013 Small Brewing Company and Small Brewing Company Brew Team of the Year, and 2012 Small Brewpub and Small Brewpub Brewer of the Year.

Devils Backbone operates two breweries in central Virginia. Basecamp Brewpub & Meadows located at the foot of the Blue Ridge Mountains in scenic Nelson County, and the Outpost Brewery & Tap Room, a state-of-the-art production brewery.

About Anheuser-Busch

For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America’s most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch’s family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company’s beers lead numerous beer segments. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014.  Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 17 local breweries, 21 distributorships and 23 agricultural and packaging facilities across the United States. Its flagship brewery remains in St. Louis, Mo., and is among the global company’s largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com. 

About The High End

The High End is a business unit of Anheuser-Busch, created to provide its unique craft and European import brands with autonomy and support for growth, while fostering a collaborative environment for the brightest brewers in the beer community. The High End brings dedicated resources to support the growth of its brands, create successful partnerships and deliver more variety to consumers. Established now, The High End includes brands such as Stella Artois and Shock Top, along with craft breweries Goose Island, Blue Point, 10 Barrel, Elysian, Golden Road, Virtue Cider, Four Peaks and Breckenridge Brewery.

105 Comments
  • Bob Smith says:
    April 12, 2016 at 10:33 am

    This is a sad day, it’s all a corporate WHORE going for the big bucks

    Reply
    • Gus says:
      April 12, 2016 at 12:01 pm

      I’m not happy to hear this but let’s not kill them for it. In 8 years they probably worked twice as many hours as most people and sacrificed a lot. They are getting paid for a lot of sweat equity. Being a small business owner is extremely difficult, even when successful. I don’t want AB to control one more pint of beer in the world but I can’t fault people who decide they can sell and be rewarded for their effort and talent.

      Reply
      • Carol says:
        April 12, 2016 at 1:24 pm

        The Crandalls never have had to work hard for anything. They have been fortunate to have family money!!

        Reply
        • Tom Crandall says:
          April 12, 2016 at 4:05 pm

          Carol. You’re a complete idiot. Steve my brother worked his butt off to get where he is and took some major risks along the way.

          When the economy tanked and the housing industry went bust, Steve made some pretty aggressive and savvy decisions, one of which was to get into the beer business. He made excellent choices and surrounded himself with people who knew how to brew beer and learned a ton about the industry.

          He will be 60 this year and why not enjoy the fruits of his labor. I have a feeling that he will not sit idol though. It’s not in his nature.

          If you look at any of my brothers, they are where they are, not because of family money, but because we had the fortune to have amazing parents who instilled excellent life values.

          Oh and for those who are wondering, I am the youngest. You can find me on the net
          http://10KStepsDaily.com I am not a Dr. or a Brewer or a Land Rover builder, but I do kick butt in fitness. The sad thing is I haven’t quite figured out money side of the equation. Maybe I need to make some type of fitness beer. Hmmmm.

          Reply
          • Kent says:
            April 12, 2016 at 5:17 pm

            Well said. Most of the people commenting here have no idea what it takes to be a successful entrepreneur. Their biggest goal in life is to see how many craft beers they can drink.

          • Carol says:
            April 12, 2016 at 5:21 pm

            Back atcha.
            Hope you are less corrupt and arrogant. Doubt it.
            RE: $$$…just mooch off Steve’s ill-gotten gains.

          • Rob says:
            April 12, 2016 at 6:38 pm

            Sorry Tom, but I completely disagree. You can reap your rewards and still keep it local. Answering to big beer is only going to hurt the quality that Steve strived to make. Sam Adams, awful. Sierra Nevada, awful. Most of us locals see it as greed, nothing more.

          • Anna Bella says:
            April 12, 2016 at 11:20 pm

            We enjoyed your product for 8 awesome years. We are spoiled for choice for great craft brews in Virginia, but you will be much missed.

          • Tony says:
            April 13, 2016 at 4:30 pm

            Rob
            Your comment about Sierra Nevada is off base. That company is completely owned by one man (Ken Grossman) and does not answer to anyone else. They did open a new brewery in North Carolina which is run by his son.

          • Allan Guy says:
            April 14, 2016 at 10:30 pm

            Your brother stole the name of the brewery.

        • Cary says:
          April 1, 2017 at 6:30 am

          I hear your statement Carol…. But they did something right with this one…. Great Job!

          Reply
      • Travis says:
        April 12, 2016 at 1:37 pm

        Completely agree. I’m scared of what changes this may cause but good for them.

        Reply
    • Tami says:
      April 12, 2016 at 12:33 pm

      Knew it was coming

      Reply
      • DeeCee says:
        June 18, 2016 at 7:56 pm

        Me too. Well, use our $$ on the die-hards that tell CORPORATES to stick IT!!!!

        Reply
    • Brad says:
      April 12, 2016 at 12:35 pm

      Amen! There will be no more DB beers in my home!

      Reply
      • James says:
        April 12, 2016 at 8:29 pm

        What do you have in your home I bet a few of them are partnered with a big company it’s just how the industry is now DB still has the rights to make there own beer, and will county to do so

        Reply
    • Noel Dunnnagan says:
      April 12, 2016 at 1:34 pm

      It is a sad day. If you produce 45,000, barrels then stop at that, just create different styles. This is what makes DB and any craft brewers unique in this field and that alone attracted Missy craft beer drinkers. I will wait and see before boycotting DB. I hate to think that when I walk into DB and see a Bud Light, just will have to turn around and leave, but that’s just me..

      Reply
    • Sigh Day says:
      April 13, 2016 at 10:13 am

      I agree. This used to be a quality find on tap. This news alone already ruins the flavor.

      Reply
  • Rober Ratsasombath says:
    April 12, 2016 at 10:43 am

    What happened to macro? Or making fun of craft beer like pumpkin peach ale from the superbowl commercials? You go and bash craft beer yet you’re buying some to add to your porfolio…no wonder why no one drinks anheuser busch products anymore…craft beer all day every day

    Reply
    • James says:
      April 12, 2016 at 8:31 pm

      Devils Does not have any pumpkin peach beer and DB went to many company’s before choosing AB to HELP THEM GROW they basically got to big for them selfs to manage

      Reply
    • Larry says:
      April 12, 2016 at 11:49 pm

      Yeah funny how only 46%-48% of Americans drink AB products.

      Nobody drinks their beers anymore… LOL

      Reply
  • John says:
    April 12, 2016 at 10:47 am

    Well, there’s one more craft beer I never need to buy again. There’s no way I’m knowingly doing *anything* that will put as much as a penny into Anheuser-Busch’s coffers.

    Reply
  • Darryl Brewer says:
    April 12, 2016 at 10:52 am

    Really? Selling out to AB?
    I am dissappointed.

    Reply
    • Levi W says:
      April 12, 2016 at 1:32 pm

      AGREED, I want to see the next article about Devils Backbone being “The Least Drunk Beer in VA”.

      Gonna taste like piss water now. Way to go AB InBev.
      Brew at home and save yo friends

      Reply
  • Ccrs says:
    April 12, 2016 at 10:52 am

    I never quite made it there(it was on the list). Now that it’s just another Walmart brewery, I no longer care.

    Reply
    • Dave says:
      April 12, 2016 at 1:26 pm

      You’re not missing much. Food is not worth the price they charge.

      Reply
      • Joey Blair says:
        April 12, 2016 at 6:55 pm

        Mrs. Pauls fish and chips, $22 a pop for crap and do not get me started on the service…

        Reply
  • Ed McLeod says:
    April 12, 2016 at 11:05 am

    Sadly, I guess I’ve had my last Vienna Lager.

    Reply
  • CJ says:
    April 12, 2016 at 11:10 am

    Love all the AB Inbev advertising adorning the site and the love letters to the aforementioned in the about section.

    Done with this website

    Reply
    • Larry says:
      April 12, 2016 at 11:51 pm

      Bye bye

      Reply
  • Monte Merriman says:
    April 12, 2016 at 11:13 am

    Bob,or is it the fact AB-INBEV is helping to spread the liquid joy of all of these small breweries? Devils Backbone would never be distributed past the word of mouth. Yes AB-INBEV is doing this to fill their portfolio with the crafts and make some money. But it also helps the craft breweries with hops and cooperage (use of their kegs). Just my 2 cents.

    Reply
    • DeeCee says:
      June 18, 2016 at 7:51 pm

      I see tour point…but America has been unique due to the “little man”….and anytime CORPORATE gets involved…it somehow looses it’s flavor and following. Sad day!!

      Reply
  • Lav says:
    April 12, 2016 at 11:27 am

    Bummer. . I really liked DB?

    Reply
  • RRies says:
    April 12, 2016 at 11:33 am

    So disappointed!!

    Reply
  • roger s freiday says:
    April 12, 2016 at 11:42 am

    I think, we need a Fatwa against these sellers AND buyers, this is disgusting example of today’s Capitalism. Nothing more than a cancer in the bloodstream of good beer, ”vote with your feet” and do NOT purchase the ”great Satan” products, etc Goose-d Island, Blow Point, Devil’s NO backbone E-Sleazian, et :al

    Reply
  • RowdyHoo says:
    April 12, 2016 at 11:49 am

    I agree with Bob. Terrible, just terrible.

    Reply
  • annoyed says:
    April 12, 2016 at 11:51 am

    Congrats on selling out to the beer conglomerate that pretends to be American!

    Reply
  • john says:
    April 12, 2016 at 11:51 am

    Very sad!!! Nothing is locally owned anymore…next thing you know…DBB will be shipped off to Mexico!!! As I said….very sad 🙁

    Reply
    • DeeCee says:
      June 18, 2016 at 7:54 pm

      How true your comment likely will be. I say a good 35% Trump Tariff would bring some of those jobs and brew back. Ay?

      Reply
  • Brad says:
    April 12, 2016 at 11:58 am

    Dammit. Loved DB products but I won’t support InBev. Not that my personal choice will make a damn bit of difference to a multi-national conglomerate but it’s my windmill and I’ll tilt at it if I want.

    Reply
  • Doc says:
    April 12, 2016 at 12:10 pm

    Well this is a sad day. I won’t be supporting them any longer…

    Reply
  • Matt says:
    April 12, 2016 at 12:22 pm

    Aweful decision… good way to screw up a great beer. Just lost a customer.

    Reply
  • Frank Ricard says:
    April 12, 2016 at 12:26 pm

    Never heard of this brewery.

    Reply
  • Tammy says:
    April 12, 2016 at 12:28 pm

    FYI – they only won Best In Show for three years. The Answer won in 2015 for their Larceny.

    Reply
  • Frank Maloney says:
    April 12, 2016 at 12:31 pm

    On the one hand this news is surprising & somewhat concerning, while on the other it makes sense. DB needs AB for blanket distribution and continued growth.

    Only hoping that AB won’t change the Vienna Lager – the best craft beer in VA. Remember, InBev (AB) changed the ingredients in Budweiser to reduce overhead and improve margins.

    Reply
    • Tyler says:
      April 13, 2016 at 10:32 pm

      No they don’t. They already had blanket distribution in their entire footprint. AB distributors aren’t owned by AB. They receive incentives from them but DB didn’t need that.

      Reply
  • Dave says:
    April 12, 2016 at 12:32 pm

    Yes, God forbid anyone should be allowed to work hard, innovate, and sell their business for a profit. At least they’re still sticking around to run it, calm the f**k down.

    Reply
    • MF says:
      February 23, 2018 at 4:52 pm

      Sell for a profit;good for them.BUT,don’t think for three seconds that the beer will be the same after a year…try any non-brewed in Chicago Goose Island lately?Case closed.
      They can have their money,but fuck their beer.

      Reply
  • Charley says:
    April 12, 2016 at 12:45 pm

    Mark that one off the list now.

    Reply
  • Bob Pelletier says:
    April 12, 2016 at 1:00 pm

    Damn shame. It won’t be the same. No more micro brewery.

    Reply
  • Greg says:
    April 12, 2016 at 1:30 pm

    One more beer I will not buy as they are now part of AB InBev.

    Reply
  • Dordy Mason says:
    April 12, 2016 at 1:54 pm

    One more company now owned by another country other than the United States. Pitiful.

    Reply
  • Vilas Steckly says:
    April 12, 2016 at 1:54 pm

    I disagree with the nay-sayers as you’ve obviously not thought this through. A small company sells to a larger company while retaining their identity within another label. Meanwhile the initial owners are continuing to craft their product with the best equipment and technology, provided by the parent company. Obviously there is a non-compete clause for a number of years- in the meantime the original owners are constantly refining their skills with the highest and best of the technology within the industry. After the non- compete clause expires they simply re-craft their new beer under a new label. If it’s any good, they can sell the company again. Life is a series of re-starts. I sure as hell would not hire any of you to run my business. Unbelievable. By the way, have you ever watched a Super Bowl? The money doesn’t grow on trees- it comes from corporate sponsorship

    Reply
    • Brad says:
      April 12, 2016 at 8:07 pm

      I think a lot of craft beer drinkers have a passion for beer and many are home brewers. They like to support others who have the same passion. If it’s just business for the owners so be it, but I’m going out of my way to drink their beer. It’s not always just about the beer.

      Reply
      • MF says:
        February 23, 2018 at 4:54 pm

        10-4 and dittos.

        Reply
  • Marco says:
    April 12, 2016 at 2:00 pm

    That’s a shame.. The Brew Ridge Trail is losing a good one.

    Reply
  • DAPR says:
    April 12, 2016 at 2:43 pm

    I’m a Nelson local and drink a lot of Eight point IPA. Not anymore. I guess I’ll have to switch to entirely Full Nelson from Blue Mountain.

    Reply
  • Dapr says:
    April 12, 2016 at 2:50 pm

    BTW, could the writers of this article be anymore pro AB? Somebody is in the pocket

    Reply
    • Daniel Hartis says:
      April 12, 2016 at 3:16 pm

      Hello Dapr,

      As noted at the top, this is a press release. In the news section, we publish press releases exactly as they are sent to us from the breweries.

      Thanks,

      Daniel Hartis
      Digital Manager
      All About Beer Magazine

      Reply
    • Will says:
      April 12, 2016 at 3:21 pm

      It was a press release.

      Reply
  • Linda Friend says:
    April 12, 2016 at 3:20 pm

    It’s called buying up the competition.

    Reply
  • Ben says:
    April 12, 2016 at 3:21 pm

    Are people boycotting just because of who bought DB or do they automatically assume the beer will be worse? All of us likely support corporations daily, and while I wish this didn’t happen, I’m going to hold my judgement until I see what happens to the quality.

    Reply
    • David says:
      April 12, 2016 at 3:54 pm

      I’m boycotting because I don’t care how good the beer is. The market is utterly saturated with good craft beer so there is no shortage of comparable options. Any money from me will be spent on the locally owned breweries so the money stays in the local economy, not out of the state and much less out of the country.

      Reply
  • Doc says:
    April 12, 2016 at 3:21 pm

    After AB puts down craft breweries in there commercials then start buying them up because they are starting to lose that sucks NO MORE DevilsBackbone for me they were the hope for the little man

    Reply
  • Barb says:
    April 12, 2016 at 3:24 pm

    Very disappointed. Was so proud to support a local company, and I enjoyed Vienna Lager.

    Reply
  • Backbone says:
    April 12, 2016 at 3:25 pm

    Good for them. What a bunch of whiny b*tches on here. Everyone is supportive of the brewery and the beer until the people who sacrificed and risked everything to grow the business finally achieve financial success. Does no one see the irony here? Boo hoo, my Vienna lager tastes the same, but now it just isn’t the same. Boo hoo.

    Reply
    • Jackal says:
      September 4, 2016 at 7:38 pm

      As I know first hand the amount of long hours that has been worked to make DB what it is I assure you those who have been on the warehouse floors at all hours of the day and night through birthdays and weekends we are not the ones who will reap the benefit of our hard work. It will be those who already had money to create the company… Since being sold I know of no hourly employee lining their pockets. People have missed weddings vacations kids baseball games all to be sold out to a cooperation. Many of the hourly employees have worked numerous 16 hour plus days and had less than 24 hour notice when sold.

      Reply
  • Mwalker says:
    April 12, 2016 at 5:23 pm

    This leaves me heart broken. DB was my favorite, made right down the street from me and has grown so much. I was so proud to support you guys. I love supporting local, and now you are no more. I’m really disappointed that you guys have sold out. I understand from a business standpoint, but big beer is trying to take what you’ve built so you are no longer competition. I would give them a run for it. I’m really going to miss you.

    Reply
  • Laura says:
    April 12, 2016 at 5:30 pm

    Oh, come on! Each of you would have sold the business and you know it. Vilas is right, his comment is spot on.

    Reply
  • Nick says:
    April 12, 2016 at 7:51 pm

    Good for you Steve!!! Work hard and get paid. That’s the American Dream. All you fucks out there look at the clothes you are wearing. Your the problem with craft beer!!!!! The beer doesn’t change you idiots. Love me some Vienna….

    Reply
  • Greg says:
    April 12, 2016 at 8:05 pm

    How about the ones still buying Lagunitas while they sold 50% to Heineken or Ballast Point selling to Constellation? Are they being scrutinized as well? Or the others that are not mentioned or haven’t sold yet? What about those that have Wall Street / capital equity partners that will want their money back in some shape form or fashion.

    Reply
  • DJSei says:
    April 12, 2016 at 8:19 pm

    The devil is in the wholesale business and now will the beer turn to piss?

    Reply
  • Aquilla says:
    April 12, 2016 at 8:34 pm

    Hype it up, crank it up, sell out. Support your truly local breweries. This is no longer one of them (was it ever?).

    Reply
  • Mike says:
    April 12, 2016 at 8:46 pm

    This is a shame.95% of the comments on this site and Facebook have been negative. They’ve preached “locally owned, locally grown” for years. Steve Crandall created something to be proud of for sure. Locals shared in that pride until now. I don’t care what local farm my hops or steak came from anymore. Now Anheuser Bush is making money off the backs of every local farmer and market that supplies DB. And you can guarantee the prices will increase to reflect this marriage. Welcome to the world of mediocrity DB. You sold out Nelson County and local pride in the process!

    Reply
    • Larry says:
      April 13, 2016 at 12:00 am

      Actually the farmers will make money off the backs of AB. Anheuser-Busch will grow the product with its great distribution system and you’ll see Devils Backbone grow.
      You people just need to relax and let the people that made DB great continue to grow the products, what are you people a bunch of Bernie voters?

      Reply
      • John C says:
        April 15, 2016 at 8:52 am

        No, the local farmers will also lose out on this deal, as many of the ingredients will now come through the AB supply chain, another reason for this deal. The beer will be made with poorer quality, mass-produced ingredients and the product will suffer. I don’t fault the owners for making a mint while they can, just disappointing to the local community that they will no longer be truly independent. That is worth a lot these days when there is so much choice out there.

        Reply
  • Kevin says:
    April 12, 2016 at 9:17 pm

    Well, won’t be buying that brand anymore. You are now corporate, big business.. The anti-craft beer world.

    Reply
  • Shannon says:
    April 12, 2016 at 9:30 pm

    So, DB is now under the ABI umbrella… I don’t understand, why is everyone acting crazy? The liquid is the same and so are the people working for DB. I hope that everyone who is commenting about only supporting “local” beers are ONLY buying groceries from your local farm stand, ONLY buying clothes from neighborhood boutiques, and ONLY buying shoes from their local cobbler. Congrats to DB on gaining distribution avenues that allow them to share their love of beer nationally!

    Reply
  • Brad says:
    April 12, 2016 at 9:51 pm

    Its amazing to read all of these comments….the majority of you are working for someone else, lining THEIR pockets for the fruits of YOUR labour. I appreciate the fact that you are upset that someone SOLD-OUT, but its too bad you see it that way. Every business is always for sale. Any educated entrepreneur has an exit strategy before they ever make a dollar. As a homebrewer I LOVE craft beer, but would never begrudge a craft brewery for getting paid for their hard work. I would much rather spend the later years of my life doing what i want to do every day rather than working 80-100 hours a week. If you have ever said I’d love to retire before I’m 65, then you should have nothing negative to say here. The reality is people love to complain, its how the world wastes their energy. You all sit back and wait for something to bitch about…grow up and pat the man on the back for building a successful business and finding someone to pay him for it.

    As for those of you who wont buy this brand anymore because its a corporate big business…you better open your cupboards and empty them out and take your big corporate cars back and start taking the bus!!!!

    Good for you Steve Crandall for doing what is best for YOUR family, good for you.

    Reply
    • Rheinhardt says:
      April 22, 2016 at 5:41 am

      Should have sold it to an organization that has a better track record with small breweries.

      Reply
  • Walter says:
    April 12, 2016 at 11:12 pm

    I’m happy for someone who builds a business, takes chances and gets rewarded. I would love to see what all these critics would do if big bad corporate America offered them a big payday. be happy for someone that made a good product and was successful. if you don’t want to buy it anymore don’t but stop be so hateful.

    Reply
    • DJSei says:
      April 13, 2016 at 7:16 am

      Am. Bush offers mediocre products overall–one of the piss beer companies now taking on one of the crafted, local greats–can’t see it retaining the quality–no surprise that someone would doubt this! And yes, Some of us like the craft beer model–it’s about the future and a cultural ethic that is fermenting in certain industries ensuring we get quality products. I like others have learned it’s not about the money, for we are willing to pay more for our beer–we know what it takes to make something really good and AB does not have this reputation.

      Reply
  • Mark McCardell says:
    April 13, 2016 at 12:33 am

    Lol at all the beer snobs criticizing DBBC and the Crandall family. Go make your own hipster IPA beer in your basement.
    DBBC and the Crandalls have given generous amounts of money to local charities, host charitable events, have sponsored local athletic clubs and more importantly have provided well paying jobs to rural Virginia.

    Mark McCardell
    Charlottesville Racing Club
    http://www.cvilleracing.com

    Reply
  • Cyndy says:
    April 13, 2016 at 12:54 am

    I agree with those who are happy for the Crandalls. Heidi, Steve and their great employees worked very hard, for a very long time to get ahead. The Crandalls are super people and loved by many. I’m sure this merger of sorts was very well thought out by the Crandalls. They did what was right for their family and their employees families. Don’t be jealous of successful people – it will only harm you in the end.

    Reply
  • Sam says:
    April 13, 2016 at 5:38 am

    Just had my last Eight Point IPA from DB this weekend. AB just doesn’t get it.

    Reply
  • Hopless says:
    April 13, 2016 at 7:59 am

    All of you defending this move are so naive. The local crafts getting purchased always says the same thing….staying on board, beers won’t change, yada yada. ABI is a bunch of foreign bankers that have no idea how to brew quality beer. They’ve run off all the American talent at ABI and brought in nothing but foreigners that know nothing about the American beer market. Will they change the ingredients – yes. Wil they brew Devil’s Backbone in their 13 mega breweries – yes.

    DB’s as you all knew it is gone. Frankly, outside of VA it doesn’t sell well anyway. That’s the funny part – not sure what ABI got for their money – just ask the distributors who bought the rights. ABI can’t sell their own yellow fizzy beer, so they are buying up local crafts and will ruin them all. You can bet that Bud Light, Goose Island and all the other sell-outs will be on tap at Base Camp soon.

    Reply
    • Mark McCardell says:
      April 13, 2016 at 11:59 am

      I was at Goose Island Clyborn earlier this year. Funny..didnt see a single tap that was not Goose Island.

      Im still waiting for a “craft’ brewery produce a stout better than GI Bourbon County Brand Stout

      Reply
      • Tyler says:
        April 13, 2016 at 10:51 pm

        I’m guessing you’ve never heard of SR-71, Assassin, Fundamental Observation, Huna, etc… BCBS is very solid but these are all much better.

        Reply
  • Bill says:
    April 13, 2016 at 8:55 am

    The owners have every right to cash out and reap the rewards of years of hard work. What’s unfortunate is that they sold to AB rather than coming up with something else to increase scale and distribution. There must have been alternatives. I doubt that the beer quality will be compromised, but I won’t be buying it. Not boycotting–just choosing to support local craft brewers producing an equally good (or better) product.

    Reply
    • PaulDallas says:
      April 13, 2016 at 7:24 pm

      Bill, read the article in the Charlottesville Daily Progress today or search for Steve’s audio interview on Twitter. They hired a firm to research lots of options but may of them wanted a controlling share in the business. Protecting his team was vital to any deal and AB was in synch with their desire to keep the team in place.

      It just amazes me how many uninformed posters there are on this thread spreading unfounded assumptions and fear mongering. Guess haters gotta hate! I doubt many, if any, have the guts to risk arm tarting their own business let alone have the work ethic or smarts to grow it into a sussessful business. Everyone of them would just at the chance to cash in are just being hypocrites preaching local as they drive Japanese or Korean cars, buy clothes made in Asia and food imported from all over the world. Grow up people and get a freaking life!!!

      Think I’ll go open a cold Vienna Lager! Cheers to the DB team and the Crandall’s for crafting great brews!

      Reply
  • Catina Miranda says:
    April 13, 2016 at 10:12 am

    Email us for distribution..I love beer!!!!!..I invented less germ beer pong game….TM 1972-2016 I call it (Epic)…[email protected] youtube catina miranda.

    Reply
  • Howell says:
    April 13, 2016 at 12:51 pm

    Boys and girls I am a beer lover and a business lover and yes passion and business can mix. Most of our balls won’t drop far enough to take the risk to even try and start a beer company or any company. So you should honor those that do. Came across this site because I was interested in BUD stock, but I must say it’s funny to see just how hipster and somewhat commy yall “passionate” beer lovers comments are. And yes Its a Belgium owned company but some of it is brewed south of the Mason-Dixon line so by God thats good enough for me!

    Reply
  • Ben says:
    April 13, 2016 at 3:46 pm

    I’ve never seen a group so militant about beer. Trust me, I LOVE DB, and it makes me sad they sold to a company I’m not super fond of. Unless everyone here buys only from farmer’s markets and only shops at mom-and-pop shops, it kind of feels like a glass houses type of thing.

    Am I worried the quality will get worse? Absolutely, but I also still want to support the brewers and the bartenders (many of which I went to high school with). It’s not like they just gutted the crew and replaced it with AB guys.

    Many of them had no say in this decision, so it almost feels like punishing them by association. There are tons of craft brews out there, many of which might have questionable work conditions, ethics, etc. and I just feel like it’s short-sighted to crush a company when the quality might stay exactly the same.

    Reply
  • Darin says:
    April 13, 2016 at 6:49 pm

    Congratulations to the Crandalls. All of the negative commenters, nobody is stopping you from starting your own brewing business and working hard to make it successful. Go do that, then you can comment on their decision to sell.

    Reply
  • Craig says:
    April 13, 2016 at 9:31 pm

    Very disappointed to hear this especially when Budweiser has been so critical of the craft brew industry. The good news is there’s plenty other craft brews to choose from.

    Reply
  • Big red says:
    April 15, 2016 at 6:34 pm

    I’m sure the same quality will go into the beer after bud takes it over. Just like all the tlc bud , it I should say it’s robots and machines, put into the rest of their products.
    Assembly line Devils backbone; yum.

    Reply
  • Bill says:
    April 16, 2016 at 11:24 am

    PaulDallas,
    I read the articles and saw the interviews. Yes, the sale to InBev accomplished many of the objectives and clearly was a better option than some of the alternatives. However, I hope you’re not trying to claim that there were no alternatives for expansion, that they were backed up against a wall. There were options. Again, it’s not that I begrudge them for reaping their rewards. It’s just that DB will no longer be a local craft beer where the earnings from future success will remain in this community. Therefore, if I want to support a local brewery, I will not be buying DB.

    Reply
    • PaulDallas says:
      April 21, 2016 at 6:18 pm

      Bill,

      Of course there were likely alternatives. I understand your concern about the direct revenues not staying in the local community but if there is local growth the community still benefits from increased employment and the additional services they will be able to add with increased funding. I for one still plan to support them but everyone will need to decide for themselves how they feel about it.

      Reply
  • joseph machado says:
    April 16, 2016 at 1:57 pm

    Im a beer lover looking forward to bring your beer to India please reply how do I work about getting it to India
    Hope for the same n cheers American beer we love your beer

    Reply
  • Curtis says:
    April 19, 2016 at 1:33 am

    It’s not over. InBev will buy one or more large craft brewery in every state.

    Reply
  • Rheinhardt says:
    April 22, 2016 at 5:38 am

    I will never purchase anything that INBEV has their slimy hands on. Ever since those Belgium bastards destroyed Bass Ale and Dominion I have made it my mission to go out of my way to let people know they represent the worst in the brewing industry.
    I am sure the plans for DB are as equally repulsive. Next time Germany invades Belgium – let them keep it.

    Reply
  • Drink Local says:
    May 4, 2016 at 1:31 pm

    Their beer is one of the worst crafts I’ve had anyway. Fitting that AB buys out a shitty craft brewer.

    Reply
  • Ana Ng says:
    June 14, 2016 at 5:03 am

    I live in Atlanta, where craft breweries are showing up like weeds. Starr Hill is plentiful here. I have NEVER seen Devil’s Backbone on tap here. Why is A-B going for them, yet the distribution clearly doesn’t rival that of Starr Hill

    Reply
  • Ron Poelstra says:
    July 23, 2016 at 8:02 pm

    How soon will DB’s products show up west of the Mississippi, specifically Colorado?

    Reply
  • Local on the Top says:
    November 26, 2017 at 7:15 am

    95% of Ya’ll is whats wrong with our country, Sounds to me like you come from the basket of deplorables! Remain on the trump Train and rise youe ass into the sunset, YOUR day is coming. Thank you DB we remain loyal…awesome setting and future additions to the basecamp! So the critics can S.T.F.U. Peace Out 🙂

    Reply

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