Belgian brewing major Anheuser-Busch InBev has developed a new craft beer – Bud Light Platinum – which has 6 percent ABV and offers 137 calories. Compared to Bud Light Platinum, Anheuser-Busch’s Bud Light has 4.2 percent ABV with 110 calories, while Budweiser features 5 percent ABV with 145 calories, reported Los Angeles Times.
Bud Light Platinum, a long-germinating beer concept from Anheuser-Busch InBev that’s not quite Bud Light and not really Budweiser, will hit stores in January next year, the company said.
Anheuser-Busch said the new beer is meant to appeal to a key group of beer drinkers and expand consumer occasions to drink beer.
According to the Brewers Association trade group, overall US beer sales by volume slipped 1 percent last year whereas the craft beer industry grew 11 percent.
Anheuser-Busch also said that its North American beer sales slipped 3.2 percent in the third quarter this year and that it had increased its prices by an average of 3 percent.
Umm… Not craft. At all.
Can you explain in which alternate reality is this considered a craft beer?
I wish I could explain it.
And also explain how one can get a “light” beer that is also 6%+ ABV using traditional brewing methods?
Will they be working closely with Northern Brewer to create a clone kit of this fine “craft” beer?
Just because it carries the bud light name doesn’t mean that it can’t be considered craft. I’m curious to try it and see what knowledge of craft beer they’ve acquired through their purchase of Goose Island.
More like Develops more new “CRAP BEER”…
Where is the dislike button?!?!
Paul, that comment is ridiculous!! It’s not craft beer and they didn’t acquire Goose Island to start making new beers… They acquired Goose Island to make more money and get in on the Craft beer scene on a new level. They didn’t need to buy a craft beer company to make a decent beer, considering that most of those guys are scientists (and the fact that anyone with a computer can make up a decent beer recipe).
“that’s not quite Bud Light and not really Budweiser”… HA HA HA!!! Seriously?!?! This article is insane! Large scale macrobrewing is a terrible thing. Support your local!
Sounds like it will pair perfectly with the new artisan chocolate chip cookies from Nabisco’s Chips Ahoy Private Reserve.
If it not CRAFT me no drink it
AB produced several good beers under the Michelob label a while back. Also the ShockTop is good. Both came in at 14$ a 12 pack. Call it what you want. Besides, I’m not getting ripped for 10-12 buck a sixer and half the time get dull, boring crap. Be as cool as you think you are, but know for sure any of these craft or micro breweries would dump you guys in a heartbeat to trade places with the megas.