During the Super Bowl on Sunday night Anheuser-Busch InBev (AB InBev) ran a commercial that did not involve puppies, horses or wolves. Instead the ad, titled “Brewed the Hard Way” relied on text superimposed on top of brewing scenes, friends out at the bar knocking back Buds, and other random beer shots. It focused on its history, and... View Article
Almost as quickly as the news of Elysian Brewing Co.’s sale to Anheuser-Busch InBev (AB InBev) whipped around beer circles online, one particular beer label appeared. A white background with bold black lettering: LOSER. Above the word, a phrase: “Corporate Beer Sucks.” A year-round offering from the Seattle brewery, Loser is a Sorachi Ace-forward American... View Article
The action takes place on the gridiron in Arizona, but millions of Americans will gather comfortably at home, or with friends to watch the New England Patriots take on the Seattle Seahawks in Super Bowl XLIX. One thing viewers at home will see are advertisements for beer—likely one of a certain light or lager variety.... View Article
Just after the last gift has been unwrapped on Christmas day, it’s a good time to start thinking about the first beer to open. There is no shortage of beers named for the holiday. While it’s a good bet many of you have already enjoyed a multitude leading up to the big day, often these... View Article
In what is both an act of honesty but raises an eyebrow on the judging process that takes place at festivals around the country, a brewery has returned a medal awarded last month. Earlier today Jason Yester of the TRiNiTY Brewing Co. in Colorado Springs, CO, returned the silver medal his brewery won at the... View Article
Say the words and eyes go wide. Bourbon County. The annual barrel-aged ale releases from the Goose Island Beer Co. are the stuff of dreams for collectors, aficionados and those who enjoy a healthy dose of additional booze in their beer. Released to the general public on Black Friday, where there was once just one... View Article
Here’s a recipe from The American Craft Beer Cookbook (Storey Publishing, $19.95) that can add some extra beer fun to your table. Winter Warmer Pumpkin Pie Pumpkin pie is the quintessential kitchen smell of the season, and this recipe from the Harpoon Brewery is the perfect treat for the beer enthusiast. The heavenly combination of spices, pumpkin,... View Article
John Holl, the editor of All About Beer Magazine and author of The American Craft Beer Cookbook, talks about beer-infused side dishes on NBC 4 New York. Thanksgiving is my favorite holiday. There is no need for a present exchange, for long visits to the mall, or even to give a card. It’s just a celebration of... View Article
It starts with a very personal decision. It’s likely not an easy one, but when the time has come for a brewery owner or owners to sell the business they started or have managed, it sometimes means beginning the process to hand off the reigns to the next generation. The conversations are quiet, private, and... View Article
