Author: Carl Miller
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Book Reviews - Learn Beer - Sidebars -
Book Reviews - Full Pints - Learn Beer
Books
September 1, 2007 - Carl Miller American philosopher Mortimer J. Adler once wrote, “In the case of good books, the point is not how many of them you can get through, but rather how many can get through to you.” Of course, Adler’s observation is no less profound for the knowledge-seeking beer drinker than for anyone else. Virtually every micro-aspect of... View Article -
Learn Beer - Sidebars
Bockumentaries: Beer on Film
September 1, 2007 - Carl Miller Let’s face it. We all have a bit of couch potato in us. But that doesn’t mean we have to let our quest for beer knowledge languish. There are a number of fun and educational videos out there for the beer loving couch jockey. Not surprisingly, it is brew-guru Michael Jackson who delivers the cream... View Article -
Book Reviews - Learn Beer - Sidebars
Landmark Beer Books
September 1, 2007 - Carl Miller In the vast realm of beer literature, there are a small handful of books that have made a true impact on brewing. Among the first was Michael Combrune’s 1762 work, The Theory and Practice of Brewing. Combrune is generally conceded to have been the first to use a thermometer in the brewery, and certainly the... View Article -
Book Reviews - Full Pints
Ambitious Brew: The Story of American Beer
November 1, 2006 - Carl Miller Many common beliefs about the character and evolution of American beer are flat out wrong. So says historian Maureen Ogle, who unfolds a masterfully convincing case in her new book, Ambitious Brew: The Story of American Beer. The title makes a big promise. After all, the history of beer in the U.S. is broad, complex... View Article -
Book Reviews - Full Pints
A Beer History: A Day at a Time Through the Year
September 1, 2006 - Carl Miller Do you know the exact date when the Merriam-Webster Dictionary first decreed the term “longneck” an official English word? Historian Gregg Smith does. And he’s sharing that morsel of beer trivia, and thousands of others, in his latest book, A Beer History: A Day at a Time Through the Year. Smith has made some memorable... View Article -
Full Pints - HistoryBeer and Television
January 1, 2002 - Carl Miller When Advertising Age magazine released its picks for the best 100 ad campaigns of the 20th century, it was no surprise that the world of beer advertising was well represented. After all, few can forget Bubba Smith and Dick Butkus arguing that eternal debate, “Tastes Great–Less Filling.” Likewise, many a beer drinker can still whistle... View Article -
History - Sidebars
Tapping the Total Market
January 1, 2002 - Carl Miller In 1966, a University of California study revealed that fewer than 2 percent of television commercials included black actors. But by the end of the decade, things were beginning to change, and beer makers eager to tap the “total market” were among the first to feature minorities in commercials. As early as 1965, Rheingold Beer,... View Article -
Book Reviews - Full PintsOver the Barrel: The Brewing History and Beer Culture of Cincinnati, Volume 1, 1800-Prohibition
March 1, 2001 - Carl Miller In 1812, when Davis Embree placed his modest little newspaper advertisement announcing that his brewery, the first in Cincinnati, was now churning out ale, porter and beer, he could not have imagined the ultimate magnitude of what he had just inaugurated. Over the next century and a half, Cincinnati would build a brewing industry rivaled... View Article