TAMPA, FL—World of Beer (WOB), a thriving beer-centric tavern boasting an extensive collection of brews from around the globe, is excited to announce a partnership with Samuel Adams, the classic American brewery, beginning July 1^st. This celebrates the legacy and culture of Samuel Adams as an American brand, with WOB locations participating nationwide in the ‘Great American Beer-Cation.’ The program will continue the entire month of July.

Participating locations will offer eight specially selected beers from the Samuel Adams portfolio. Loyalty members will be given a punch card and, after trying the different brews, will be entered to win a trip for two to the Great American Beer Festival. The winner will be announced Friday, Aug. 9^th.

“Samuel Adams is a great brand, bringing so much to the American craft beer culture,” said Beth Tierney, Director of Marketing at World of Beer Franchising, Inc. “To partner with them is an honor, and to provide loyalty members with this opportunity is just as exciting.”

World of Beer admires the passion and culture that Samuel Adams has established since its inception in 1984. The culture of Samuel Adams has been unwavering, and their signature Boston Lager® is a household name in American beer.

The Great American Beer Festival was founded in 1982 and has grown ever since. It represents the largest collection of U.S. beer ever served, in a public tasting event and private competition. The event will take place Oct. 10 - Oct. 12 at the Colorado Convention Center in Denver.

The ‘WOB Culture’ is unlike any other. The specially trained staff completes an extensive, two-week beer school, and is on-hand to guide customers through the World of Beer experience centered around a global menu of beverages, live music and televised sports.

WOB rewards customers by offering a Loyalty Club Program enabling them to earn points on trying different brews. Customers earn one point for every different beer purchased, gaining them access, appreciation and rewards. The program is available to all patrons, and is easily accessible through the app (available for iPhone and Android smartphones). It’s the WOB culture in the palm of your hand.

WOB was founded in Tampa, FL in 2007. Taverns are currently open at 44 locations in 14 states (FL, AL, VA, TX, WI, OH, IL, NC, GA, AZ, CO, MI, SC and WA). Locations to follow are Denver, CO and Brandon, FL.

World of Beer had the desire to create a craft beer that would be approachable by the most novice of beer consumers, as well as provide a unique and complex experience for the most experienced beer aficionado.

“Our goal was to create a beer that fit the World of Beer brand,” said Marc Sawyer, Director of Brewery and Distributor Relations for World of Beer Franchising, Inc. “It’s a very approachable beer, yet has enough unique qualities to really stand out.  We wanted to combine our passion for beer with Bavik’s passion for brewing.”

World of Beer partnered with Bavik Brewery, a Belgium-based brewery with an impressive list of accomplishments. Bavik Brewery has been the recipient of several awards, including the World Beer Award for World’s Best Wood Aged Flavored Beer and Europe’s Best Oud Bruin.

“To be in collaboration with such an accomplished and successful brewery has been a great experience,” said World of Beer Franchising, Inc. CEO Paul Avery. “We’ve been so lucky to take our love of beer and develop something completely new and specific to the WOB brand.”

World of Beer was the deciding force in the overall style of the beer, and was able to provide extensive input to Bavik Brewery throughout the production of the beer. It was a rewarding experience for both parties involved, as Bavik Brewery was able to break away from tradition while using, Belgian-grown hops, adding a new flavor dimension typically not seen in Belgian beers.

“For the dry hopping we tested more than ten different hops, and finally selected a combination of two very special hops for this beer,” said Pieter Maes, a brewer at Bavik. “However, we did not have a lot of experience with the dry hopping used to develop C’est la Vie! This kind of project gives us the opportunity to broaden our scope and push our boundaries.”

C’est la Vie will be exclusively available at World of Beer locations for a limited time. During the month of June, World of Beer will be offering the chance for loyalty club members to try eight different Belgian beers from Global Beer Network (C’est la Vie! being one of them) in order for the chance to win a trip to Belgium. The program will be called Pints to Paradise and it’s a part of their micro-loyalty program that will give members an opportunity to enjoy this World of Beer exclusive beer with even more enthusiasm.  Select locations will be participating in the Pints To Paradise program.

The exclusive beer is not the first announcement World of Beer has made this summer. The fast-growing franchise has also introduced their ‘Tavern Fare’ menu, complete with tavern-style favorites including soft pretzels, flatbreads and brats. The items on their new menu embody the craft-style experience and pair well with the collection of brews available at World of Beer. Much of the fare uses different types of craft beer in the ingredients, making this ‘Tavern Fare’ menu unique and appreciative of the WOB culture.

WOB steadily rewards its customers by offering a Loyalty Club Program that enables them to earn points on trying different beers. Guests earn one point for every different beer purchased at WOB, gaining them access, appreciation and rewards. The program is available to all guests, and is easily accessible through the app (available for iPhone and Android smartphones). It’s WOB culture in the palm of your hand.

WOB was founded in Tampa, FL in 2007. Taverns are currently open in 13 states (FL, AL, VA, TX, WI, OH, IL, NC, GA, AZ, CO, SC and WA). Locations to soon follow are Katy, TX and Ann Arbor, MI.