BOSTON—Samuel Adams is partnering with The Greg Hill Foundation to host a Celebrity Stein Hoist at its annual Octoberfest event on Friday, Sept. 13 at the Park Plaza Castle.  Former players from the Boston Red Sox, Bruins, Celtics and New England Patriots will go head to head—or stein to stein—to compete in a traditional stein hoisting competition to raise money for Boston Marathon victims.

WHO

Greg Hill, founder of The Greg Hill Foundation and host of WAAF’s Hillman Morning Show

Joe Andruzzi, former New England Patriots offensive lineman

Dana Barros, former Boston Celtics point guard

Lou Merloni, radio personality and former Boston Red Sox second baseman

Bob Sweeney, former Boston Bruins Center

WHEN

Friday, September 13, 2013 at 7:30 p.m. (Doors open at 5PM)

WHERE

Park Plaza Castle, 130 Columbus Ave., Boston

WHAT

Celebrity athletes will hold a stein full of Samuel Adams OctoberFest for as long as possible with a crowd of beer lovers cheering them on. These Boston sports legends will endure the ultimate arm and shoulder strength challenge to raise money for The Greg Hill Foundation and Boston Marathon victims.

Tickets for both Friday night and Saturday’s all day Octoberfest Celebration are on sale now at beersummit.com. It’s a release party, and a celebration of all things good about beer, brewing and Octoberfest in Boston.  The event will feature over 15 specialty beer styles, stein hoisting competitions, food and beer pairings, giveaways and more!

TAMPA, FL—World of Beer (WOB), a thriving beer-centric tavern boasting an extensive collection of brews from around the globe, is excited to announce a partnership with Samuel Adams, the classic American brewery, beginning July 1^st. This celebrates the legacy and culture of Samuel Adams as an American brand, with WOB locations participating nationwide in the ‘Great American Beer-Cation.’ The program will continue the entire month of July.

Participating locations will offer eight specially selected beers from the Samuel Adams portfolio. Loyalty members will be given a punch card and, after trying the different brews, will be entered to win a trip for two to the Great American Beer Festival. The winner will be announced Friday, Aug. 9^th.

“Samuel Adams is a great brand, bringing so much to the American craft beer culture,” said Beth Tierney, Director of Marketing at World of Beer Franchising, Inc. “To partner with them is an honor, and to provide loyalty members with this opportunity is just as exciting.”

World of Beer admires the passion and culture that Samuel Adams has established since its inception in 1984. The culture of Samuel Adams has been unwavering, and their signature Boston Lager® is a household name in American beer.

The Great American Beer Festival was founded in 1982 and has grown ever since. It represents the largest collection of U.S. beer ever served, in a public tasting event and private competition. The event will take place Oct. 10 - Oct. 12 at the Colorado Convention Center in Denver.

The ‘WOB Culture’ is unlike any other. The specially trained staff completes an extensive, two-week beer school, and is on-hand to guide customers through the World of Beer experience centered around a global menu of beverages, live music and televised sports.

WOB rewards customers by offering a Loyalty Club Program enabling them to earn points on trying different brews. Customers earn one point for every different beer purchased, gaining them access, appreciation and rewards. The program is available to all patrons, and is easily accessible through the app (available for iPhone and Android smartphones). It’s the WOB culture in the palm of your hand.

WOB was founded in Tampa, FL in 2007. Taverns are currently open at 44 locations in 14 states (FL, AL, VA, TX, WI, OH, IL, NC, GA, AZ, CO, MI, SC and WA). Locations to follow are Denver, CO and Brandon, FL.

Of course, they took their own slant.

Draw a line around the world through the best hop growing regions of the world and you’re looking at the 48^th latitude.  Imagine bringing together the earthy English hops with the spicy, resiny German hops and the citrusy flavors of American hops and you’ve got the backbone of Latitude 48.  Of course there are some slight caramel notes from the malt to put the hops in context.  I must say, I’m sorry I didn’t have a Boston Lager beside it, because this fantastic IPA stilled seemed a pour cousin to the lager.  Then again, I was chowing down on this weird attempt at making collards from my garden edible. Difficult for this New England Yankee.