Narragansett Beer recently re-released a retro can that was featured in the 1975 movie Jaws.

(Press Release)

PROVIDENCE, R.I.—Today, Narragansett Beer announces the re-release of the wildly popular “Jaws” can just in time for Discovery Channel’s “Shark Week” and “Jaws” actor Robert Shaw’s birthday. For a limited time, all 12-, 18- and 30-packs of 12-ounce cans of Narragansett Lager will feature the same design and logo made popular by the shark-infested thriller.

The can’s retro imagery, nostalgic to the millions of beer-drinking baby boomers who came of age at the time, became permanently ingrained in American culture with the release of Jaws in 1975. In the film, Captain Sam Quint, played by Oscar-nominated actor Robert Shaw, who would have turned 86 on Aug. 9, famously crushes a can of Narragansett Lager to intimidate Richard Dreyfuss’ character. At the time, ‘Gansett was prevalent throughout the Northeast, including Martha’s Vineyard where “Jaws” was filmed, producing over one million barrels of beer per year.

While this classic can design may recall memories of the good ol’ days, the quality of its contents also speaks to the brand’s rich heritage. Narragansett Lager is the brewer’s flagship beer, its original recipe tracked down by former Brewmaster Bill Anderson when the company was revived in 2005 by CEO Mark Hellendrung. Since then, it has been recognized by BeerAdvocate.com as the No. 1 rated domestic premium lager and awarded the gold medal for best lager by the Great International Beer Festival.

The 12-ounce limited-edition retro can is available for purchase throughout New England where 12-, 18- and 30-packs are sold (SRP: 12-packs: $9.99 – $11.99; 18-packs: $12.99 – $14.99; 30-packs: $18.99 – $20.99).

ABOUT NARRAGANSETT BEER:

Narragansett Beer…Brewed since 1890. ‘Gansett is a straightforward, quality beer that has been a New England tradition for generations, producing a classic family of award-winning American lagers & ales. Today, ‘Gansett is produced at top-rated breweries in Providence, R.I., Rochester, N.Y., and Buzzard’s Bay, Mass. and is one of America’s top 50 regional brewers and the fastest-growing in the Northeast. Narragansett is available for purchase in local restaurants, bars, and liquor stores throughout New England, New York, New Jersey, Eastern Pennsylvania, the District of Columbia, North Carolina, Florida, Wisconsin and Nashville, Tenn.

PROVIDENCE, RI—Today, the Famous Narragansett Beer announces the release of its all-new Imperial Black Steam, a unique 100 percent American-style lager, as the third installment of the brewer’s Private Stock series of limited-edition craft offerings. The new small-batch brew is a California Common, or Steam Beer, an underdeveloped style that originated in mid-19^th century California.

Brewed under the supervision of award-winning Brewmaster Sean Larkin, Narragansett’s Imperial Black Steam delivers a chocolaty raisin and plum flavor balanced with subtle hints of black currant and spice from the Northern Brewers hops. The unfiltered American heritage-style beer was brewed with Choice malts and San Francisco lager yeast at a warmer temperature than most traditional lagers – the process that gives Common beers their signature flavor and assertive hop bitterness.

Imperial Black Steam is the third offering in Narragansett’s Private Stock series, a beer style selected to explore the creative boundaries of the limited-edition craft series while also celebrating the brand’s 123 years of lager heritage. The Imperial Black Steam label is designed with elements of nostalgia depicting a classic turn of the century steamship.

Narragansett Imperial Black Steam, priced at $5.99, is available in 22-ounce bomber bottles throughout Rhode Island, Massachusetts, Connecticut, and select Northern New England markets. The beer is nine percent Alcohol By Volume and 30 IBUs (International Bitterness Units).

For further information on the Narragansett Imperial Black Steam or to find a retailer near you, visit: www.narragansettbeer.com.