(Press Release)

CHICO, CA—Sierra Nevada Brewing Co. is targeting early November to open its Berkeley, Calif., space, coined the Torpedo Room. The intimate venue—whose name is inspired by the brewery’s innovative dry-hopping device, the Hop Torpedo—fits into a mixed-use building on Fourth Street between University Avenue and Addison Street. The Torpedo Room can host approximately 45 craft beer drinkers for educational tastings of unique and limited Sierra Nevada beers, as well as the occasional craft-centric event dedicated to beer science.

“Our brewers develop creative, flavorful beers at an impressive pace,” said Ken Grossman, Sierra Nevada’s founder. “They’re usually small batches, and it’s those beers folks will find in the Torpedo Room. We think it’s exciting—using rare offerings to showcase who we are and to talk about the science behind our beers. We really hope visitors take part in the dialogue.”

The Torpedo Room will feature 16 taps, and draught beer will be served in taster flights. Guests will also have the option of filling growlers to go, as well as purchasing six-packs, cases and individual specialty bottles. Light snacks will accompany beer flights, but there is not a full menu.

“West Berkeley fosters a great, progressive culture,” Grossman said, “and that includes a lot of ambitious food and drink. We’re eager to be part of the Bay Area craft scene while still staying close to our home base in Chico.”

Ongoing construction on the Torpedo Room capitalizes on Berkeley and greater Northern California talent. West Berkeley neighbor Trachtenberg Architects, Inc.; Ferrous Studios, Inc., in nearby Richmond, Calif.; and Chico-based craftspeople Westgate Hardwoods are among those helping Sierra Nevada create a rich atmosphere.

Keep an eye on the Sierra Nevada blog in coming weeks for more Torpedo Room visual milestones.

About Sierra Nevada Brewing Co.
Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only whole-cone hops and the finest quality ingredients. The pioneering spirit that launched Sierra Nevada spans more than three decades, with innovation emerging from both the brewhouse and sustainability initiatives. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for its extensive line of beers including Pale Ale, Torpedo^®, Porter, Stout, Kellerweis^®and a host of seasonal, specialty and limited release beers. Learn more at www.sierranevada.com.

SEATTLE—Pyramid Alehouses in California, Oregon and Washington are teaming up with Pints for Prostates to raise awareness about prostate cancer and give a lucky patron the chance to win a nine night Germany Beer Tour for two.

The Pyramid Alehouse locations will reach men through the universal language of beer starting with Oktoberfest events in Berkeley, Calif., and Seattle this week. All four alehouses, including the Pyramid Alehouse in Walnut Creek, Calif., and the Portland Brewing Company Taproom in Portland, Ore., will also host events in the coming months for Movember as well as events in 2014. The Pyramid Alehouse events will culminate in a drawing in July 2014 for a trip for two to Germany.

BeerTrips.com has put together a special beer tour of Germany to benefit Pints for Prostates. The beer adventure to Bavaria and Franconia will take place from Oct. 9-19, 2014. The nine night dream trip includes stops in Aying, Garmisch Partenkirchen, Bayreuth, Rothenburg and Bamberg.  The trip includes beer tastings, escorted beer hall crawls, guided city walks, brewery tours, monastery visits, special meals and more.

“We are excited to be teaming up with Pints for Prostates to raise awareness about a disease that touches the lives of so many Americans,” said Danielle Blumen, the Alehouse Community Development Manager for Pyramid Breweries. “This is a chance to support a great cause and give one of our customers the chance to win the beer adventure of a lifetime.”

BeerTrips.com is offering this special Pints for Prostates group tour to Germany to the public on a limited basis. Just 12 slots are available for this tour at $2,995 (+ air) based on double occupancy ($625 single room supplement). The tour will be hosted by Pints for Prostates founder and beer journalist Rick Lyke. Visit www.BeerTrips.com for details.

“We are thrilled to partner with the Pyramid Alehouses to help us raise funds and spread the word to men about the importance of regular prostate health screenings and early detection,” Lyke said. “This will be the fourth time we have teamed up with BeerTrips.com for a special Pints for Prostates European beer trip. This itinerary includes some amazing breweries and is really a unique way to experience Germany.”

“This is one of the most popular BeerTrips.com itineraries because it explores the best of Bavaria and Franconia,” said Mike Saxton, founder of BeerTrips.com. “We offer small groups an intimate experience with the chance for insider tours of some of the most famous breweries in the world. If you love beer and love to travel, this trip gives you a chance to experience the German countryside and some classic small cities that offer tremendous beers.”

As part of the BeerTrips.com and Pints for Prostates partnership, Pints for Prostates will raffle a trip for two for the special trip. For a $10 donation for a single ticket, $25 donation for three tickets or $50 for seven tickets, donors will be entered to win the trip that includes:

• The BeerTrips.com trip for two Oct. 9-19, 2014
• Roundtrip Airfare for Two from the Continental United States
• Nine Nights in Fine Centrally Located Hotels
• Brewery Tours
• Escorted Beer Hall Crawls
• Guided City Tours
• Breakfasts Daily/Special Beer Dinners and Beer Lunches
• Train & Private Coach Transportation

The total value of the trip for two is estimated at $8,500. The Pyramid Alehouse drawing will be held in July 2014. The prize is non-transferable. No cash substitute will be offered. The winner and their guest are responsible for obtaining passports and all trip related costs not outlined above. You must be 21 years old to enter.

About Pyramid Brewing Co.
Pyramid Brewing Co. is a leading brewer of specialty, full-flavored craft beers produced under the Pyramid family of ales and lagers since 1984.  Pyramid beers continue to be honored by beer drinkers and judges having received 22 medals at the Great American Beer Festival (GABF), including a gold medal awarded to Haywire Hefeweizen in 2009 as well as the honor of Mid-size Brewery of the Year in 2008.  The brewery has also been awarded seven medals in international competition at the World Beer Cup. With breweries in Seattle, WA, Portland, OR, and Berkeley, CA, the Company owns Alehouses at all three locations as well as an additional Pyramid Alehouse in Walnut Creek, CA. Visit www.pyramidbrew.com for more information.

About BeerTrips.com
Beer Trips.com was founded in 1998 to offer serious beer people the opportunity to travel to the world’s best beer destinations with other people who love great beer. Beer and travel, travel and beer — these are two of our favorite things. Both, in our estimation, are worth a fair amount of life’s energy. Our goal, and our very reason for existing, is to take our travelers the best beer destinations, drink, taste and enjoy the best beers, meet the beer-loving people of the countries we visit, and explore the history, culture, art and architecture of the interesting places where beer “grew up”. To do this we stay in nice, well-located hotels, eat at great restaurants that emphasize beer in their fare, and visit breweries, brew pubs, cafes, and museums that enhance our understanding and appreciation of beer and its rich history and culture.

About Pints for Prostates
Pints for Prostates reaches men through the universal language of beer to encourage them to take charge of their health. The group was founded by prostate cancer survivor and beer writer Rick Lyke in 2008. The grassroots effort raises awareness among men about the importance of regular health screenings and PSA testing by making appearances at beer festivals, social networking and pro bono advertising. According to the National Cancer Institute, 238,590 men in the U.S. will be diagnosed with prostate cancer during 2013. More information is available at www.pintsforprostates.org. Pints for Prostates also has a presence on Facebook and Twitter (@pints4prostates).

Berkeley, CA

The 2013 Hop Cuvée recipe includes Citra and Simcoe, two organic hop varietals not previously available as certified organic, as well the classic Centennial hop.

ABV: 5.5

ABW: 4.4

COLOR: 2

BITTERNESS: 50

ORIGINAL GRAVITY: 1056

AVAILABLE: AL, AZ, CA, DC, FL, GA, ID, IN, KY, NC, OH, OR, VA, WA