(Press Release)
Longmont, CO & Brevard, NC—After years of experimenting with putting fresh draft beers on nitro, Oskar Blues Brewery decided to take the next step and insert the robustly complex OLD CHUB into a nitro’d CAN, thus generating an uber-silky smooth oral experience for drinkers of this rich Scotch Ale. OLD CHUB NITRO will be released in the Denver market for the upcoming Craft Brewers Conference on April 8-11. National distribution will be determined following the Craft Brewers Conference.
Oskar Blues Brewery expanded their nitro program in 2009 under the leadership of brewer Juice Drapeau. After developing a high quality and consistent draft option, focusing on OLD CHUB, we also have nitro’d Dale’s Pale Ale, Deviant IPA & G’Knight Imperial Red IPA, along with numerous small batch specialties. Quality control guy Michael Kohn has been instrumental in refining the entire process with Juice. Currently, more than 200 OLD CHUB NITRO draft handles are out there in the 34 states of Oskar Blues distribution.
The self-dubbed “CHUB TRUST” pushed the innovation of a quality nitro experience in a can with the help ofThe Ball Corporation http://www.ball.com/ . OLD CHUB NITRO utilizes an existing widget technology developed by Ball. The Nitro widget is attached to the bottom of the can and is charged with liquid nitrogen during the filling process. The widget releases the nitrogen when the can is opened, liberating the cascading creamy smooth nitro pour.
“OLD CHUB Scotch Ale is a great beer that many folks haven’t found yet. The nitro style is the perfect mate for the brobdingnagian OLD CHUB SCOTCH ALE and the best way to get more CHUB in more places.” Says beer traffic control freak Jeremy Rudolf.
The nitro style allows beer lovers to go deeper into the smoky smooth mouth-feel and rich malty flavors of the Old Chub Scotch Ale. Both OLD CHUB Nitro & original OLD CHUB will remain in the market and are on tap at both Tasty Weasel Taprooms in Longmont and Brevard.
OLD CHUB NITRO will be available in 16-ounce 4-pack cans priced in line with Dale’s Pale Ale, Mama’s Little Yella Pils & Old Chub 12-ounce 6-packs. Find limited quantities of OLD CHUB NITRO cans during the CBC Friday, April 11th at select liquor stores & bars including: The Hyatt, Fresh Craft , Star Bar, Lucky Pie, Argonaut Wine & Liquor, Applejack Wine & Spirit, Superior Liquor, Hazel’s Beverage World, Davidson Liquor, Lucas Liquors, Bubbles and more.
About Oskar Blues Brewery
Founded as a brewpub by Dale Katechis in 1997, Oskar Blues Brewery launched the craft beer-in-a-can apocalypse in 2002 using a tabletop machine that sealed one can at a time. In 2008, the makers of the top-selling pale ale in ColoRADo, Dale’s Pale Ale, moved into a 35,000-square-foot facility in Longmont, ColoRADo. The brewery has since experienced explosive growth—packaging 59,000 barrels of beer in 2011 and 86,750 barrels in 2012. In December of 2012, Oskar Blues opened the doors to an additional brewery in Brevard, North Carolina. Together, the breweries packaged 119,000 barrels of beer in 2013, distributing its trailblazing craft brews to 34 U.S. states and Washington, D.C.
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