Great Lakes Brewing Co. will change the name of its Alchemy Hour Double IPA in 2014, according to a post on the Cleveland-based brewery’s website.
UPDATE: Great Lakes Changes Name of Alchemy Hour to Chillwave
The change stems from a trademark matter with Craft Brew Alliance, Inc. (CBA), which represents an alliance between Widmer Brothers Brewing, Kona Brewing Co., and Redhook Brewing. CBA acquired the “Alchemy” trademark years ago. According to Great Lakes, both sides reached an agreement in which Great Lakes will finish out 2013 with the name Alchemy Hour Double IPA and introduce a new name in 2014.
More from Great Lakes:
We will not be able to continue with the “Alchemy Hour” name after 2013. As many of you know, we value the stories behind each one of our beers, and Alchemy Hour is no exception. Our Alchemy Hour Double IPA was inspired by the Great Lakes’ surf community. The name, Alchemy Hour, came from a surf term that we felt also applied to the magic our brewers make each time they create a new batch of delicious beer. The artwork and name were carefully designed to capture all of the elements that we feel make this Seasonal so great. As it happens, the fellow brewers at CBA/Widmer Brothers also saw the value in the mark “Alchemy” for their products some years ago, secured the rights to the mark, and the rest, as they say, is history.
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