(Press Release)
DOWNINGTOWN, PA—Victory Brewing Company (Victory) is welcoming everyone to their birthday bash with a new, delicious libation, Anniversary 19. From “can stackers and joke crackers” to “that guy”, the “noblest beer connoisseur” and everyone in between, Anniversary 19 celebrates the victories of beer fans who help keep the party going. This beer is a refreshing session IPA, chock full of whole Simcoe, Chinook and Citra hop flavors paired with imported two-row German malts that promises an exciting and satisfying drinking experience for every palate.
Anniversary 19 is the incarnation of Victory’s birthday concept whereby brewers create a special, versatile and tasty brew that evolves in style every year. This year’s Anniversary beer has an ABV of 4.5% and is available January through March. Anniversary 19 celebrates all the personal and professional victories the brewery, its employees and founders and most importantly, its fans, have triumphed over since it’s beginning.
Anniversary 19 also marks the introduction of the brewery’s ‘Victory for the People’ campaign which thanks Victory beer fans via social media shout outs and amusing, entertaining product packaging. Characters depicted on the label quiz consumers as to “which ones have you been?” creating fun engagement beyond the drinking experience.
Available at craft beer bars, bottle shops, beer distributors and major gourmet grocery stores throughout Victory’s 35 state distribution footprint. Anniversary 19’s suggested retail price for a six-pack is $9.99, however varies slightly upon location. Use Victory’s Beerfinder to discover a nearby location, or download the free Victory Mobile app for Android or iPhone.
“We are very serious about the quality of beer we brew, keeping our existing fans happy and welcoming new ones into the fold,” said Victory’s President and Brewmaster, Bill Covaleski. “Anniversary 19 does both of these things while having a lot of fun. It’s our personal way of saying cheers and thank you for loving Victory as much we do.”
About Victory Brewing Company
Victory Brewing Company is a craft brewery headquartered in Downingtown, Pennsylvania. Founded by childhood friends, Bill Covaleski and Ron Barchet, Victory officially opened its doors in February of 1996. In addition to the original Downingtown brewery and brewpub, Victory recently opened a second state-of-the-art brewery in Parkesburg, PA to expand production capabilities and serve fans of fully flavored beers in 35 states and 10 countries with innovative beers melding European ingredients and technology with American creativity. To learn more about Victory Brewing Company, visit www.victorybeer.com.
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