Turning on the Lite: The Origins of Miller Lite and Light Beer
June 9, 2014 - Tom AcitelliAt the end of this summer, MillerCoors plans to roll out bottles of Miller Lite with the original white labels. The last time such plans were under way was 40 years ago, right before the early 1975 launch of the iconic brand, with that same white label on the bottles, which created a niche that... View Article