Boston Beer to Release Utopias in Pint Cans
UPDATE: In case you missed it, this was an April Fools’ Day joke.
BOSTON (April 1)—The Boston Beer Co. today announced that the 2015 version of Utopias, its high-alcohol, barrel-aged beer, will be available in 16-ounce cans.
“We love our 24-ounce ceramic Utopias bottle shaped like a brew kettle, but we realized it had limitations for the modern, active beer drinker,” said Jim Koch, founder of Boston Beer, makers of Samuel Adams. “Now customers can take the 28% ABV to all the places they’ve wanted: the pool, the beach, golfing, hiking and more.”
First introduced in in 2002, Utopias has pushed the boundary of flavor and the notion of what beer can be. The recipe for the 2015 iteration has not yet been announced but in 2013 the beer was aged in casks from Buffalo Trace Distillery and eight-year-old Port barrels from Portugal. It was then blended with the brewery’s Kosmic Mother Funk, a Belgian-style ale and barrel-aged for at least nine months (and up to two years) in Hungarian oak tuns. Those bottles had a suggested retail price of around $200, or $8 an ounce.
The canned Utopias will be available year-round and each six-pack will retail for $790 and comes with a five-step instruction on how to properly shotgun without spilling any of the precious liquid.
i have a 2002 Utopias never opened and still in original box. How much is it worth now?
aprils fools.
Let me know when they are available in Horsham Pennsylvania. Thank you. I’ll buy them.
I had the 10th annivsary release and loved it…
April Fools! This would make no sense whatsoever.
i would love to try this. Is there anyway you could let me know when and where this will be available in the Toms River , New Jersey area?
Thanks
I hope they still plan to release it in the standard ceramic tun. I want to add the 2017 to my collection. Be sure and do your due diligence when shopping. I know of one unscrupulous liquor store marks it up $200.00 above the list price and say it’s on sale for $100.00 over the list.